I'm a former professional baseball coach turned product designer, building where sports, technology and design meet.

Designing at Swift, based in Toronto. I bring creative instinct and real-world context to the work — intuitive, engaging experiences, especially in sports tech. Big on storytelling, clean design and figuring things out quickly.

Off the clock: behind a camera, on a dodgeball court. Open to select freelance work.

Case studies

Product Design

Atlas · 2025

Rebuilding onboarding around a first real task

A five-step signup was teaching people the interface instead of getting them to the thing they came for. We replaced it with a single guided task.

Timeline
Mar – Aug 2025
Role
Product Design
Org
Growth
With
Placeholder Name
Placeholder Name

The problem

Placeholder narrative. This paragraph stands in for the framing of the problem — what was happening, who it affected, and why it was worth solving now.

A second paragraph carries the evidence that made the case: what the data showed, what people said, and which assumption turned out to be wrong.

Placeholder — before and after of the signup flow.

What changed

  • Placeholder change one
  • Placeholder change two
  • Placeholder change three

Where it landed

Placeholder outcome paragraph. Real metrics go here only once they are confirmed — see PRODUCT.md.